Welcome to L2 Advisors

We are an independent financial planning firm serving the Greater Grand Rapids, Michigan area. L2 Advisors works with folks to help them create and stay on a plan to help attain their financial goals. Our motto is, “Find your position … plot your course.”

The first step is to help you analyze your current financial position (investments, insurance, retirement plans, etc.). Do you feel confident about your financial future and like what you see? Do you need help deciding if this is the correct path for you? If not, then L2 Advisors will work with you to plot a course correction and identify financial strategies to help you reach your financial goals. Our job as financial planners is to bring new options to you. It’s your money, and you are the one who needs to make the financial decisions. We’re here to educate you, offer you options, and help you feel confident toward your retirement goals.

We believe that it is important to help educate our clients on financial matters, especially their own. Our experience is that an educated client, one who understands their financial plan, will stick with that plan.