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Services

service The focus of our practice is helping individuals plan and manage their retirement so they hopefully do not outlive their money. Our personal and professional experiences help us provide clients with current, thoughtful, and ethical advice on a wide range of topics. We offer services to both individuals and companies. How do you know what’s right for your situation?

We can help educate you, answer your questions, and assist you in making more informed decisions and feel confident about your choices. We believe in helping our clients achieve a high level of financial literacy. Educated clients tend to make better financial choices and stick with their plan. It’s when folks don’t understand their plan that they may be swayed to change the plan.

Our extensive knowledge and experience also includes the Michigan Public School Employees Retirement System (MPSERS). If you are an educator or public school employee and want to work with someone who has a fresh perspective and a clear understanding of the impact of MPSERS pension reform on your school pension options, we can help. If you are 10 years or less from school retirement, you owe it to yourself to work with financial planners who will offer you an unbiased approach to developing a retirement plan that includes your school MPSERS pension and your spouse’s 401(k).

Financial Planning

  • Legacy and special needs planning — Passing on your assets to your loved ones. If you have a loved one who needs special care after you are gone, we can work with you to plan for them financially and to educate you on your choices to reduce tax burdens as much as possible.
  • Assisting with aging parents — This can take an emotional and physical toll on any family member, and we have personal and professional experience in this area. We can help clients work through the details with respect to financial, estate, and health care planning.
  • Tax planning — Pro-active tax planning, tax preparation and accounting are offered through Great Lakes Tax Team. Do you know if you are paying more in taxes than you should be? The more you pay in taxes, the less wealth you are building.
  • Roth Conversion
  • Charitable Planning and Planned Giving
  • Retirement Income Planning

Investments

Understanding investing principles and strategies can help you avoid some of the pitfalls that snare some investors. There are principles and strategies that may enable you to put together an investment portfolio that reflects your risk tolerance, time horizon, and goals.
  • Mutual Funds
  • Appropriate Risk Management
  • Separately Managed Accounts
  • REITS
  • Limited Partnerships
  • Accredited Investor Services
  • Stocks, Bonds, Brokerage

Insurance

A sound insurance strategy can help protect your family from the financial consequences of life’s events. A strategy can include personal insurance, liability insurance, and life insurance. And with insurance, you have options for shortened/limited duration premium payment plans:

  • Long term care — Extended care planning, the subject of longevity and its consequences on a client’s family and finances.
  • Disability
  • Life
  • Group benefits and insurance

IRAs, Roth IRAs

There are advantages and disadvantages of converting traditional IRAs to Roth IRAs. We’ll discuss both with you and make sure you have the necessary information to make an educated decision as to the benefits and costs of conversion.

401(k) and Employer-Sponsored Plans

Business owners are faced with a unique set of challenges, regardless of company size. We work with companies to help provide a meaningful benefit package to attract and retain employees. This requires a keen understanding of the IRS code, in addition to adherence to Department of Labor rules and regulations.

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  • 2674 Kraft Ave SE, Grand Rapids, MI 49546 United States
  • Phone: 616-971-0033
  • Email: chuck@l2-advisors.com

Charles Rushmore and Keagan Rushmore are investment adviser representatives of, and securities and advisory services are offered through, USA Financial Securities Corp., Member FINRA/SIPC. www.finra.org  A Registered Investment Adviser located at 6020 E. Fulton St., Ada, MI 49301. Additionally, Mary Lynch is a registered non-solicitor of USA Financial Securities. L2 Advisors, LLC is not affiliated with USA Financial Securities.

Charles Rushmore and Keagan Rushmore are authorized to transact securities related business and investment advisory services only in states where he is properly registered. For investment products and services these states include:  Charles: FL;MI;OH;OR and Keagan: CA;FL;MI;OH. For investment advisory services these states include: Charles: CO;FL;MI and Keagan: CO;FL;MI. Additionally, clients who are not residents of these states cannot be serviced. This website is not intended to provide investment, legal, or tax advice, nor to effect securities transactions or to render personal advice for compensation. 

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